[Originally posted @thesunrising.com on September 24, 2007] Book: Made to Stick: Why Some Ideas Survive and Others Die Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts also work: Free, Sex (noooo, that’s not in the book…but it works I tell you!). Recommended? Si. It’s a quick, fun read full of interesting anecdotes and examples that make the book’s message more *concrete* (a-hem). If you’re never going to pick it up, at least read a breakdown of the six principles on the book’s website . One(ish)-liners for each of the six principles: Simplicity – boil it all down to the core message you want people to walk away with….the one thing they should know/do…the key takeaway….the essence of your point…the singular (okay, I’ll stop). Unexpectedness – generate interest
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