About me [archive]


[Bio from my old blog @thesunrising.com]

Hey there...thanks for stopping by. These days I'm working to shift demands towards sustainable consumption with blissmo. Sign up today for discounts up to 50% on the best in sustainable & organic.

Previously, I've been: 
- a co-founder at The Extraordinaries(micro-volunteering platform)

- a co-founder at richrelevance(personalized recommendations)

- Mktg Director at Kiva.org (platform for peer-to-peer microfinance) 

I'm was also an actor, though uhh...am currently on "sabbatical" :) For more about my background, check out my LinkedIn page.

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Good Magazine & “Steal This Idea”

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[Originally posted @thesunrising.com on November 13, 2007] First off, I want to make a plug for  Good Magazine . Great content, wonderful community, and the best part is that when you subscribe 100% of your money goes to one of 12 non-profits ( Kiva  just recently became an option!). Plus, you’ve gotta love their tag-line:  A magazine for people that give a damn. The reason for this post is to highlight a section they have called “Steal This Idea”, which I love. Folks with ideas for something / anything that’ll somehow make the world a better place can write in with those ideas, and then the editors pick the ones they like and profile one per issue. What I wish they’d do  different  is make it more of a democratic process and allow readers to  vote  on the ideas. An open flow of innovation between Good Magazine’s self-selected readership could spark some really big things, and help GOOD ideas become GREAT ideas. Yeah? You with me? Oh fine…I’ll be honest. I submitted an idea and
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Book review: “Made to Stick”

[Originally posted @thesunrising.com on September 24, 2007] Book:  Made to Stick: Why Some Ideas Survive and Others Die Summary:  When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts also work: Free, Sex (noooo, that’s not in the book…but it  works  I tell you!).  Recommended?  Si. It’s a quick, fun read full of interesting anecdotes and examples that make the book’s message more *concrete* (a-hem). If you’re never going to pick it up, at least read a breakdown of the six principles on the  book’s website . One(ish)-liners for each of the six principles: Simplicity – boil it all down to the  core  message you want people to walk away with….the  one  thing they should know/do…the  key  takeaway….the  essence  of your point…the singular (okay, I’ll stop). Unexpectedness – generate interest
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